Recently, a number of law practices in the many English-speaking
countries have taken bold new initiatives to attract more international
business to their firms. Initially it began with bilingual and
multilingual training for practicing lawyers. But now, a large number of
law firms and other professional services like accountants, consultants
and tax specialists too are finding it rewarding to translate their
websites into multiple languages and implement “localisation” practices.
The
Connecticut Law Tribune recently carried an opinion piece mentioning
how localising a company’s content increases the firm’s visibility and
profit potential all while solidifying relationships with international
clients. Bloomberg Business Week also ran a similar piece where Susan
Peters, Director of a software company in Silicon Valley, stated how by
translating the essential pages and components of a company’s website,
companies were able to better inform and engage with foreign visitors.
The creative commercial law agency Isaac Parker describes how, by simply
translating your firm’s website into Chinese or Spanish (two of the
fastest growing online languages), your online reach jumps from 27% to
as much as 60% of all internet users.
Hayder
Al-Ani, CEO of Convocco Ltd Birmingham (one of the UK’s leading interpretation and
translation companies) mentions how localisation extends far beyond
simple website translation to include considering alterations to
marketing and communicating the firm’s products and services. An
understanding of foreign visitors’ cultures, practices and preferences
must also be accounted for. That’s why companies like his provides
integrated localisation services to better help and support companies in
reaching out to international customers to expand their client base and
business performance.
About: Convocco offers a full range of
language services including interpreting (face to face, telephone and
via video-conference), translation, localisation, consulting, bespoke
services as well as its cutting-edge WebInterpreter tool. With more than
6,000 highly skilled interpreters and translators across 250 different
languages, Convocco is committed to mending any language barriers that
clients may face and lives up to its credo of “We speak your language.”
Contact: Convocco Relations: www.convocco.com Phone (toll-
free): +44 (0) 800 849 5060
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