Game Localisation: Unleashing Imagination with 'Restricted' Translation
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ABSTRACT
From its humble beginning in the 1970s, the video games industry has flourished and become a world-wide phenomenon. Although most games are developed in Japanese and English, the globalisation of popular culture and the desire to expand to new markets have led most producers to localise their games into many target language versions. This has brought about the emergence of a new field in translation, game localisation, which combines elements of audiovisual translation and software localisation. This paper looks at the specific features of game localisation which give it its unique nature. It examines the priorities and constraints associated with translation of this particular genre, which relies heavily on imagination and creativity to deliver a satisfactory game experience. Using as a case study the best-selling PlayStation series, Final Fantasy, examples are presented to illustrate the challenges game localisers face, focusing particularly on linguistic and cultural issues.
World's First Game QA & Localisation Forum to Host Inaugural Meeting of the QA Alliance
Source:
http://www.marketwatch.com
LONDON, May 17, 2013 /PRNewswire via COMTEX/ -- The Game QA & Localisation forum, featuring keynotes from EA, Sony & Microsoft, is the first ever event dedicated entirely to QA and localisation within the games industry, and takes place in London, UK from 25-26th June 2013.Through a combination of presentations, panels and interactive group workshops, the unique two-day meeting allows senior QA and localisation managers an opportunity to discuss new methods and techniques with peers who experience the same challenges, as well as the chance to network with some of the biggest names in the biz, including Sega, Ubisoft, EA, Sony, Microsoft, Codemasters, Paradox, Blizzard, Team17, Supercell, Freestyle Games, Unity and many more.http://www.gamingqa.com/PRnews
Taking advantage of such a gathering of leading industry figures, the event plays host to the inaugural meeting of the QA Alliance, a newly formed industry working group which aims to establish some international benchmarks and standards for the global games industry, helping to catalyse a change in the way QA is perceived both inside the industry and out.The QA Alliance is being lead by a committee of developers, including EA, Sony and Sega. Many developers who take their QA seriously are signing up to the QA & Localisation Forum in order to both benefit from the expertise presented there and also contribute to the important issues being discussed at the QA Alliance meeting.
Here's the full speaker line-up for the forum http://bit.ly/106ElaA and a downloadable event programme is also available here http://bit.ly/14rZmwj
For quality assurance and localisation professionals in the gaming industry who are keen on setting international standards and raising the benchmarks for QA and localisation in their studio and globally, two whole days of inspiration awaits....
The Game QA & Localisation Forum takes place on 25th - 26th June 2013 in London, UK. Find the full program, event details and registration information about the summit on http://www.gamingqa.com/PRnews, phone +44-(0)20-7036-1300 or email enquire@iqpc.co.uk
Media contact: Veronica Araujo, +44-(0)20-7368-9748, veronica.araujo@iqpc.co.uk or visit http://www.gamingqa.com/PRnews
Press are invited to attend this important industry forum, if you would like a complimentary press pass please email Veronica Araujo: veronica.araujo@iqpc.co.uk
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